Campaign of kindness


“Kindness begins with an individual.”

Black Friday generally begins a shopping spree for the best deals in products for Christmas and the holiday season for shoppers. However, at the Westminster Mall, Black Friday saw the kick-off of a program known as, “Gift Kindness,” which is an opportunity for shoppers to take a card from the installation wall (located outside of Macy’s Lower Level) that lists something kind they can do for someone, such as purchasing a cup of coffee for an individual, or driving someone to an appointment, or calling a neighbor.

How it works is that shoppers take a card, then also take a picture of themselves removing the card and post it on Instagram, tag the Mall and tag a charity, through Friday, Dec. 27.

From the entries, the Mall will donate $1,000 to one charity in that person’s name. Now, that’s pretty special — to think of someone else, rather than just oneself.

Kick-off  began Friday, Nov. 29, at noon, lasting two hours, with Minnie and Mickey Mouse, a DJ and crafts for children. It was a fun and relaxing day for families.

So, along with the frenzy of shopping, the Mall had a quiet corner where children could sit with their parents and color with crayons and create Christmas cards of Christmas trees or a Santa’s elf.

Also on hand by Target in the lower level was the Salvation Army’s Bell Ringers and their Angel Tree, where shoppers can still help collect toys for less-fortunate children.

Here’s how to help make a child’s Christmas a little brighter this year. Simply select a tag from the Angel Tree; shop for the child and drop off the wrapped gift with the tag attached, at the tree or at the Mall Management Office. The Angel Tree is available through Friday, Dec. 20.